International Coffee Day: Rituals, Curiosities and Flavors of the World

This aromatic drink is not just morning fuel; it’s a little ritual, an excuse to socialize, and a moment of luxury in the rush of everyday life. Whether you prefer a quick espresso at an Italian bar, a relaxed fika in Scandinavia, or the carefully executed ceremony in Ethiopia, every cup of coffee tells a story of culture, habits, and pleasure.

Did you know that the average person in Scandinavia drinks more than 8 kg of coffee per year? Or that Italians rarely skip their morning cappuccino, while Brazilians celebrate their tradition through festivals of taste and aroma. Although universal, every cup has a personal touch—a little moment of joy that brings people together across the world.

Famous coffee rituals around the world

• In Italy, espresso symbolizes quick and intense enjoyment, while cappuccino is consumed exclusively in the morning.
• In Sweden and Finland, fika means a conscious break for coffee and cake—a moment of rest and togetherness.
• In Ethiopia, the coffee ceremony lasts for hours, from roasting the beans to brewing, emphasizing community and hospitality.
• In Turkey, coffee is thick and aromatic, often spiced with cardamom, and savoured slowly in good company.
• In Brazil, coffee is part of everyday life and culture, with local events celebrating its diversity throughout the year.

Coffee facts and figures from around the world

• Scandinavians lead in coffee consumption per capita.
• In Mediterranean cities, shorter and stronger coffee drinks are most often ordered during the day.
• In Brazil and Colombia, Arabica beans are cultivated with a variety of flavours, from chocolate and nutty to fruity and floral.
• Turkey and Greece share the tradition of brewing coffee in a cezve, with the distinctive grounds at the bottom of the cup.

Franck celebrates International Coffee Day

From October 1st to October 2nd, take advantage of 20% off on:

• Coffee*
• Accessories for coffee preparation
• Coffee cups

The discount is valid on the Franck webshop, at the Franck Shop, and Franck Experience Store. A perfect occasion to restock, add a new cup to your collection, or upgrade your home coffee corner.

Specialty Coffee Tanzania Tasting at the Experience Store
On Wednesday, October 1, visit the Experience Store for a tasting of the new Specialty Coffee Tanzania—an ideal opportunity to discover new aromas and enjoy the quality of Franck coffee.

Exclusions apply: specialty coffees, HoReCa espresso beans, Easy Serve espresso, coffee machines, all other products with fixed prices, and items already on discount.